Can’t Marketing and IT Just Get Along?

June 3, 2015

Among departments, IT teams have the weakest relationship with marketing.

With technology now an integral part of marketing, it’s critical for marketing and IT teams to be on the same page. However, April 2015 research by Harvey Nash in association with KPMG found that IT’s relationship with marketing was the weakest among departments.

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Posted on eMarketer on June 3, 2015